KOVE is proud to report the successful participation of KOVE Italia in the second edition of the HAT Pedavena Adventourfest, held over the weekend of May 24–25 in Pedavena (BL), Italy.
Organized as part of the esteemed HAT SERIES and in collaboration with the Pedavena Brewery and Motor Bike Expo, the event attracted over 5,000 adventure motorcycling enthusiasts from across Italy and neighboring countries. With more than 20 leading adventure brands represented, the Adventourfest has become one of the most prominent gatherings in the Italian ADV community.
A Key Platform for Brand Engagement
KOVE was one of the official motorcycle brands offering free test rides to the public. Throughout the weekend, over 1,800 test rides were conducted on 95 bikes from major manufacturers—a remarkable achievement considering the adverse weather on Saturday.
KOVE bikes received enthusiastic feedback and high interest from both experienced riders and new enthusiasts. On average, each KOVE model was test-ridden over 18 times, setting a new benchmark for rider engagement at the event.
Reinforcing KOVE's Presence in Europe
Participation in events such as the HAT Pedavena Adventourfest is part of KOVE's broader strategy to expand brand awareness and customer engagement across Europe. The event served as a valuable platform to demonstrate the performance, reliability, and versatility of KOVE motorcycles in real-world adventure scenarios.
In addition to test rides, the event featured guest speakers such as rally rider Tiziano Internò and global traveler Miriam Orlandi, as well as the Pedavena Adventourfest Tour, a 130 km guided ride including off-road segments.
A Word of Thanks
We extend our sincere appreciation to KOVE Italia for their dedication and excellent execution during the event. Their efforts continue to strengthen KOVE's position in the Italian market and reinforce our commitment to the global ADV community.
We look forward to participating in upcoming HAT Series events and continuing to bring the KOVE spirit to riders around the world.
